The first Formula 1 race in Las Vegas marked an important step in the sport’s history, indicative of the their investment strides in US markets. Sports Illustrated made their mark on the incredible weekend with Club SI – an intimate, luxury viewing lounge and party with programming throughout the weekend featuring celebrities, deluxe hospitality, and unparalleled views of the racetrack.

Club SI was one of the premier, exclusive events of LVGP race weekend. I lead the brand design effort leading up to the event, developing the key art for all brand marketing materials.